At the end of the year 2011 there was held the second festival devoted to Russian design and the 120th anniversary of Rodchenko's birthday - Rodchenko 120 Fest. The visual stylistics of the second Fest was not derived from the brand's identity like that of the first one, it was created in a special way. We worked up a unique pattern and it was as follows: we took many of Rodchenko's art and photography works, printed them on а transparent layer, hang them together, illuminated from beneath and took a photograph of this composition. As a result we got a monochrome pattern which became the basis of the overall visual conception of Rodchenko 120 Fest. Moreover we considered this pattern not only a simple visual element. In our vision it had an important function which was to reflect Rodchenko's rich, many-sided and versatile heritage in the light of the new modern design approach.